The popularity of Social Media has changed the way we read. As readers grow accustomed to short, hyperlinked, visually appealing messages, their ability to read lengthy, text-based information, such as white papers, becomes more challenging.

The Crafting White Paper 2.0 book teaches B2B marketers how to improve white paper marketing by applying visual elements that grab the attention of today's Social Media-oriented users.

Here is what the Crafting White Paper 2.0 book will teach you:

• How Social Media is Changing Today's Business Reader
   
• Why the 'All-Text' White Paper Format is No Longer Effective
   
• How to Create White Papers that Appeal to Today's Time and Attention-Challenged Reader

This book will teach you how to craft a new generation of white papers that generate more effective B2B white paper marketing campaigns.