White Paper Pundit

What does it take to build a great white paper for your company? Many new corporate whitepaper writers believe that having great writing skills is all you need.

Many say that "perception is reality", a term that applies to just about everything in life. This is especially true when it comes to discussing white papers and ebooks.

Are your white papers failing to create warm business leads? You can improve this situation by following a few easy steps.

The new IDG Connect white paper is a great example of what next generation B2B information will look like in the coming years.

Social Media is a great way to find friends and promote our personal ideas but does it make sense as a place to promote B2B white papers?

Sometimes a traditional white paper that presents how existing business solutions solve current market needs isn’t enough to differentiate one company from another.

Is failure part of your internal white paper project plan?

In light of today's soft economy, many businesses are asking themselves, "why should I spend thousands of dollars and hire an outside white paper writer, when we can produce our business white papers in-house?"

Curiosity make have killed the cat, but procrastination can kill your white paper.

If you Google, "What is a White Paper" you'll find every garden variety writer chiming in with their own personal perspective. Invariably, there about ten different answers to the question.