Today we live in a world of 'abbreviated' information. For example, we read brief headlines instead of an entire article. We send "Tweets" instead of long email messages.

When it comes to lengthy white papers, many busy executives feel they require too much time to read. Since reading time is limited, many executives will either forward lengthy, 'text-heavy' white papers to others for their input, or pass on reading them altogether.

When this occurs, the opportunity to use your white paper to engage and influence key business decision makers is lost.

Here is what our white paper on "Short Attention Marketing" will teach you:

• How White Paper Readers are Changing
   
• Why Traditional Text Formats Won't Work Anymore
   
• Six Ways to Appeal to Today's Social Media Aware Reader

By downloading this white paper, you will learn how to craft white papers that appeal to today's time and attention-challenged business executive.